Stunning La Luna For Your Consideration Ad
Pixar has begun its campaign to get La Luna selected as winner of the Academy Award for Best Animated Short. Enrico Casarosa's short was just recently announced as a short list contender for the Oscar. Final nominees will be announced on January 24th.
If I'm not mistaken, this is the first time Disney/Pixar has invested in print ads for one of Pixar's short films. In the past, they've only advertised for their feature films. The Cars 2 "for your consideration" ads made their debut at the end of November. With such stiff competition for Cars 2 at the Oscars this year, maybe Pixar is trying to generate a bit more momentum for the awards they are more likely to win.
Thanks Dutch Pixar
Correction: Turns out I was mistaken. Enrico Casarosa himself offered correction. He can recall at least two other shorts getting the "for your consideration" treatment: Day & Night and Partly Cloudy. I jumped to conclusions when I was unable to find any info/articles about them.